Retail

Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of product listings from merchants all across the internet. He also announced an expanded Shopify integration and several other features designed to facilitate e-commerce for users. Data […]

SEO

Google Search Console adds regular expression support and more data filtering to Performance reports

Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. We’ve been expecting Google Search Console to support regular expressions for the past year or […]

SEO

Microsoft Bing updates search results interface to make it more visually immersive

Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design. Let’s go through each update briefly below. Infographic-like […]

SEO

Quest for more coverage: Making a case for larger exports from Google Search Console’s Coverage reporting

In 2018 Google revamped the Index Coverage report in Google Search Console. It was a huge improvement from the previous version, and SEOs around the globe rejoiced. With the upgrade, the new Coverage reporting greatly expanded the amount of information for site owners, including errors, indexing levels, and urls that were being excluded from indexing. […]

SMM

Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

Why Pinterest moved beyond CTR to understand ad engagement  Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives.  Instead, Pinterest explains, […]

SMM

More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled. I’m just sitting in front of the computer watching accounts be disabled one by one. — Ameet Khabra ✊✊🏻✊🏼✊🏽✊🏾✊🏿 (@adwordsgirl) November 6, 2020 “This […]

SEM

Proactively building negative keyword lists in Google Ads is now more important than ever

Google plans to begin restricting terms within the search query report, to show only those that had been “searched by a significant number of users.“ As one of the main controls around monitoring and optimizing paid search activity on the platform, and with (unsurprisingly) little clarification around quite how this significance is calculated, this update […]