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Exclusive to MarTech Today, data-based digital marketing platform Epsilon said it has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a platform which supports personalized customer journeys. The output is a […]
Not too long ago, Bing documented its search ranking factors at a very high level. One of those signals I found interesting was the user engagement metrics; including click throughs, pogosticking, clicking on different results, changing the query and more. So when I interviewed Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What […]
Predictive audiences in Google Analytics App + Web properties. Applications of machine learning have brought us into the era of predictive marketing in which bids, ads and targeting are optimized based on predicted outcomes. The latest sign of this in Google Analytics is the addition of predictive metrics and audiences in App + Web properties. […]