Content

You need a market research mind-set

“If you think about all the work that marketers do across demand gen, brand, product marketing…there are many different aspects. When you talk about market research, the term seems narrow and specific — but my point-of-view is that it’s really vital to lean into feedback from the customers, prospects, audiences and stakeholders that matter to […]

SEM

Ad fraud prevention firm CHEQ enters PPC market

The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC. With the majority of digital ad spend going to paid search and social […]