Content

Next on MarTech Live: How DAM fits into marketing operations and the martech stack

On Wednesday, November 11 at 1pm EST, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with digital asset management experts about the place of DAM within marketing operations and the martech stack. Kim’s guests will be bringing perspectives from the consultancy and practitioner sides. They will be: Mark Davey, Founder […]

SEM

Google custom audiences, the combo of custom affinity and custom intent audiences, now live

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns. How custom audiences work. You no longer create custom affinity or intent audiences. Now, when you set […]

E-Mail

Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy

On Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email marketing, from the technology that powers it to the challenges of integrating email across other marketing channels. Kim’s guests will include: Michael Barber, Founder, Barber & Hewitt April Mullen, Director […]

SEO

Next on Live with Search Engine Land: Season wrap-up—COVID and disruption

On Friday, August 14, Search Engine Land’s editor-in-chief, Ginny Marvin, will lead a discussion with the other Search Engine Land editors about the effects of the disruptions marketers have experienced in the past several months including COVID, anti-trust, privacy, data and social activism1. Ginny and the panelists will revisit what marketers were focusing on back in […]

SEO

Coming up on Live with Search Engine Land: Special three day series on SEO for developers

On July 22 to 24, Search Engine Land contributing editor, Detlef Johnson, will host a series of 90-minute educational sessions tackling developer communications and SEO-friendly coding in our livestreamed SEO for Developers series. Watch live coding demonstrations, get your questions answered by the experts and engage with other SEOs and developers over the three days. […]

SEO

6 fundamental SEO truths to live by

This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program. In the course of business, it becomes necessary for both brands and SEO professionals to take responsibility for the performance of the […]