SEM

Proactively building negative keyword lists in Google Ads is now more important than ever

Google plans to begin restricting terms within the search query report, to show only those that had been “searched by a significant number of users.“ As one of the main controls around monitoring and optimizing paid search activity on the platform, and with (unsurprisingly) little clarification around quite how this significance is calculated, this update […]

Display

Google Ads Data Hub testing audience lists for display campaigns, adding new features

Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the infrastructure that underpins Ads Data Hub (ADH) to be able to scale it to more customers and simplify […]