SEO

Google Search Console adds ‘associations’ so you can link with other Google accounts

Google announced a new feature in Search Console named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. You can access this feature by clicking here. What are associations. Google said an “association is a connection between a Search Console property, […]

SEM

Microsoft Advertising now offers Filter Link Extensions

Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement, filter link extensions mean “Advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” With Filter Link Extensions, your ads will include one header with between […]

SEO

The pillars of successful link building

Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results. Michael Johnson, sales manager at Page One Power, explained how to create and leverage linkable assets, identify relevant […]