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Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram that people want to pour money into. However, what a lot of brands miss out on is having a true cross channel marketing strategy. The best marketers I know are able […]
While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. For the first time in history, we are seeing a decline in live TV viewership during a crisis. Typically, natural disasters or public crises are a driving force behind rising time spent with live TV, […]