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Epsilon launches brand consideration metrics at individual level

Exclusive to MarTech Today, data-based digital marketing platform Epsilon said it has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a platform which supports personalized customer journeys. The output is a […]

SEM

A script that detects anomalies at a local level

Scripts are awesome for many reasons but the business conditions brought on by coronavirus have highlighted one of their most powerful benefits: they can be created cheaply and quickly. So much so that they can be deployed in quick response to unexpected events, even when there’s no expectation they will be useful for a long […]