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LinkedIn rolled out new features for Pages Wednesday to help companies promote their events, learn more about their followers and facilitate communication among employees directly on the platform. The updates include a new “My Company” Tab, “Events” tab and the ability to “View Page Followers.” Page followers. Page owners can now see the people who follow […]
Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related […]
For over a decade, Brand Networks has offered a platform that provided its own tools for advertising on the major social networks. Today, the company is introducing Iris, a new platform that employs artificial intelligence to assist marketers’ campaigns, utilizing the existing ad-buying tools on Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. The strategy, the […]