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Tag: latent

Retail

The importance of valuing latent orders to successful Amazon Sponsored Products management

July 25, 2020adminComment(0)

Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s incredibly important for advertisers to understand the full value that these ads drive. Part of this is understanding […]

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