SEO

What passage indexing and natural language processing mean for the future of SEO

Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced in the search results. In turn, these algorithms will impact how we approach content and optimization. Ranking passages in the search results. Google is rolling out passage-based indexing, […]

SEO

Bing applies AI and natural language models to autosuggest, People Also Ask

Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced Wednesday. It is also expanding the use of natural language representation models to extend its question answering and semantic highlighting features globally. Real-time phrase suggestions. Bing’s automatically generated search suggestions […]