SEM

Google’s shocking ad ban [It’s clickbait]

Sorry, you’re going to have to stop using “You won’t believe what happened” or “Click here to find out” copy in your Google ads. Google’s suddenly not down with clickbait. Starting in July, it is introducing a Clickbait Ads policy as part of the Misrepresentation policy for advertisers. What’s changing. “This policy covers advertisement which […]

Retail

Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]

[embedded content] “[It’s] a totally fascinating product, but has some drawbacks as well,” Mike Ryan, product management lead at Smarter Ecommerce, said of Google’s Smart Shopping campaigns, which use automated ad placement and bidding to optimize for a given conversion or return on ad spend (ROAS) goal. During our Google Shopping session of Live with […]