Content

Next on MarTech Live: How DAM fits into marketing operations and the martech stack

On Wednesday, November 11 at 1pm EST, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with digital asset management experts about the place of DAM within marketing operations and the martech stack. Kim’s guests will be bringing perspectives from the consultancy and practitioner sides. They will be: Mark Davey, Founder […]

SEM

Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google announced Monday. YouTube attribution. Cross-network attribution reporting for YouTube and Search campaigns is now in open beta in Google Ads. When eligible, advertisers will be able to […]

Content

How the Washington Post’s digital platform has evolved into a DX machine

Since being established almost 150 years ago, The Washington Post has earned a reputation of investigative journalism, political beat reporting and being omnipresent in the D.C. ‘game.’ However, in this heated bipartisan election year, The Washington Post’s most influential asset may not be the journalism, but its digital platform Arc Publishing. Arc Publishing is an […]