Display

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs). Eight in 10 US mobile digital display ads are traded programmatically, […]