SEM

Call analytics: How they can drive down costs and improve search conversions

With more than 80 million customer calls a month being driven by Google search ads, there’s an enormous opportunity to leverage call analytics to maximize that engagement into conversions. The technology can also eliminate wastes of time, resources and money. “We’re talking about eliminating underperforming campaigns, those campaigns that are not driving the outcomes that […]

Mobile

Using mobile location data to improve bank marketing results: A how-to guide

Increasingly, organizations of all sizes are turning to the power of location data to drive business decisions and outcomes that create better user experiences and financial results. In fact, according to a recent report published by location intelligence provider CARTO, nearly all medium-sized and large organizations with over 500 employees (94 percent) leverage location data […]