SEM

Proactively building negative keyword lists in Google Ads is now more important than ever

Google plans to begin restricting terms within the search query report, to show only those that had been “searched by a significant number of users.“ As one of the main controls around monitoring and optimizing paid search activity on the platform, and with (unsurprisingly) little clarification around quite how this significance is calculated, this update […]

SEM

This decade’s most important marketing question: What data rights do advertisers possess?

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language.  Specifically, there seem to be three main reactions to this change:  Those who believe that advertisers own the data outright, […]