Conductor’s “2021 U.S. Digital Marketing Salary & Job Trends Guide” gives marketers and teams the in-depth salary data, job market trends and essential skills to navigate the changing hiring landscape. Conductor analyzed digital marketing salary data and hiring trends across top positions in SEO, content marketing, pay-per-click (PPC) and digital marketing. In this guide, you’ll find: […]
Tag: Guide
Google’s new holiday gift guide is built to send users to Google Shopping results
Google has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month, according to Google search trends over the last several months. The Google Shopping Gift Guide on mobile. Image: Google. The site contains the year’s top 100 trending gifts, divided into seven […]
Crowd Marketing: Fears, perks and a comprehensive Guide
I’ve worked in SEO in highly-competitive niches for 15 years — 7 of those in link building and 5 in crowd marketing. In that time, I’ve seen plenty of praise for and prejudice against crowd marketing. So I decided to gather all my practical experience and use cases and build a comprehensive guide on crowd […]
How to kickstart your channel on Roku and stand out: A comprehensive guide
Roku is the world’s most popular connected-TV platform with almost 40 million active accounts. This number is expected to climb even higher, which will also boost the ad revenue Roku channel owners collect per annum. Statistical trends, effectiveness and the simplicity of doing business with Roku are the main drivers that attract content distributors to […]
Your all-access guide to improving your Google search visibility
You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever wondered who is at the very bottom of the search? Or even right smack in the middle? If you don’t know what elements help […]
8 major Google ranking factors — SEO guide
The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather […]
The Complete Guide to SEO On-Page Content Optimization
Digital marketers know that optimization is crucial in a site’s ability to rank for high-value keywords, but many still fail to fully optimize their on-page content. In this guide from Linkgraph, you’ll find everything you need to know about SEO on-page optimization, including: Everything you need to know about keyword research Writing optimized landing page […]
Technical SEO for Shopify: A guide to optimizing your store for search engines
Shopify’s platform makes it simple for beginner store owners to launch their e-commerce sites, but that convenience means that many of the technical aspects of your site have been decided for you. This introduces some Shopify-specific quirks that you may run into when optimizing your site architecture, URL structure, and use of JavaScript. The basic […]
Shopify SEO Guide: How to increase organic traffic to your store
Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it is to discover and use your Shopify store, the more likely people are to […]
Using mobile location data to improve bank marketing results: A how-to guide
Increasingly, organizations of all sizes are turning to the power of location data to drive business decisions and outcomes that create better user experiences and financial results. In fact, according to a recent report published by location intelligence provider CARTO, nearly all medium-sized and large organizations with over 500 employees (94 percent) leverage location data […]