SEO

What passage indexing and natural language processing mean for the future of SEO

Taken in totality, Google’s recent announcements on its expanding use of natural language understanding algorithms represent a major evolution in how it determines what content gets surfaced in the search results. In turn, these algorithms will impact how we approach content and optimization. Ranking passages in the search results. Google is rolling out passage-based indexing, […]

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The Future of CX with Larry Ellison

Join us Thursday, October 29th at 12 p.m. PT, for the Oracle Cloud CX Virtual Summit exploring how leading organizations are re-engineering their marketing, sales, and service processes. Larry Ellison will lay out his vision for the future of customer experience, followed by leaders at Ricoh, Motorola and Hyster-Yale who will share their strategies for […]

SEO

Next on Live with Search Engine Land: The future of AMP and what to consider before Google lifts the Top Stories requirement

On Thursday, June 18, Search Engine Land editor, George Nguyen, will host a discussion with Matt Dorville, SEO manager at BuzzFeed. The conversation will start with George explaining Google’s plans for AMP, then discuss the factors to consider before making any changes to your AMP strategy, challenges and opportunities that publishers may face when the […]