Mobile

Marsbot is Foursquare for AirPods

Foursquare began life as a gamified social “check-in” app, which offered helpful tips for others as they competed to become “the mayor” of local venues. It evolved into a local search purveyor but after adoption plateaued and investors grew restless, the company pivoted to location intelligence. And although the Foursquare app continues to exist it’s […]

Mobile

Foursquare becomes first company to receive MRC location-data accreditation

As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious issue in the industry for years. Most vendors and […]