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Tag: four

E-Mail

The rise of passive opt outs: Four ways to boost engagement

March 31, 2018March 31, 2018adminComment(0)

In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top priority for 2018. Obviously, we know email is kind of a big deal. What surprised me is that the next closet channel, website, was a distant second with only 24 percent of marketers […]

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