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Tag: FLoC

SEO

Google’s FLoC, Supreme court: Tuesday’s daily brief

April 6, 2021April 6, 2021adminComment(0)

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and please take the Martech Replacement Survey. We just […]

SEM

Google’s current FLoC tests aren’t GDPR compliant

March 23, 2021March 23, 2021adminComment(0)

FLoC, Google’s alternative to third-party cookies, will not be tested in Europe, according to a report by AdExchanger. FLoC is set to open to advertiser testing beginning in Q2 of this year, but countries that fall under GDPR and the ePrivacy Directive will not participate. “During a meeting of the Improving Web Advertising Business Group […]

SEM

FLoC is coming — Here’s what we know so far

March 15, 2021March 15, 2021adminComment(0)

Earlier this month, Google announced that it would not build or use alternate identifiers to track users for advertising purposes. Instead, the company reiterated that its ads will be driven by one of its Privacy Sandbox initiatives, called Federated Learning of Cohorts (FLoC). Advertisers have been anticipating the shift away from third-party cookies for years, […]

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