SEO

Google Search Console adds regular expression support and more data filtering to Performance reports

Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. We’ve been expecting Google Search Console to support regular expressions for the past year or […]

SEM

How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out

Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but advertisers quickly called the motives into question and complained about the loss of transparency into a large amount of ad spend.  A few well respected PPC influencers […]