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Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App campaign performance reporting. Google also announced it’s bringing the focus on Web Vitals metrics to its site speed […]
[embedded content] The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and triple-digit sales growth in April in some sectors. During that same month, Google opened up its Shopping search results to free listing after eight years as an ads-only product, […]