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Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google support forums and was initially posted in December 2020 but was updated today with a lot more details. What is new. Quite a bit has been updated compared to the original version. You can […]
Between March 10th and March 23rd Google said there was an “internal reporting issue” with the crawl stats report within Search Console. This data issue only impacted the reporting tools and had no impact on your Google Search performance. You may see a drop in your crawl data in that specific report, but that reporting […]
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This year will forever be known as the year that brought introspection, slowed people down and had them focus less on business and more on family. But, despite the COVID-19 pandemic, business must go on, and so it did with SEO and Google’s numerous algorithm updates throughout the year. From core updates, to machine learning […]
Google has published a list of frequently asked questions regarding Core Web Vitals, the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience update, which will roll out in May 2021. Page experience signals for ranking apply only to mobile search. In the answers to the questions “Why are there […]
Google unveiled the Page Experience update in May, coupling that announcement with a new set of metrics called Core Web Vitals and laying out its plan to remove the AMP restriction on its Top Stories carousel. Last week, the company revealed that the page experience signals in ranking will go live in May 2021. With […]
The Google Page Experience update is set to launch next May, Google confirmed Tuesday. That’s roughly a year after the company first announced the update and gives us another six months to prepare for it. The update will take expected user experience into consideration for ranking in search results. “Today we’re announcing that the page […]
“There’s no place like home for the holidays,” rings truer than ever this year. Due to the pandemic, consumers are avoiding large crowds in-store and instead, opting to shop online to complete their holiday shopping. From the comfort of their own homes, shoppers can safely browse, purchase and deliver gifts for their loved ones. In […]
The Porsche brand has been one of the most well-known in both the automotive and luxury markets over the past 50 years. However a reputation that was built in the 20th century didn’t guarantee success in building a digital brand experience fit for the 21st century. From internal training to customer engagement The Porsche AR […]
From creating geo-targeted advertising campaigns to electronic media kits, interactive landing pages and everything in between, experts say maintaining an agile approach to projects is key in creating impactful digital experiences. “Keeping a website fresh with its functionality, visual design and substance is expensive, time-consuming and a complex and often painful process, so people tend […]
On Friday, June 12, Search Engine Land contributing editor, Barry Schwartz, will host a discussion with SEO content experts about on-page experience in preparation for Google’s Page Experience Update. The conversation will start with Barry explaining the Page Experience update and how Google will use it as a ranking factor. Then the panelists will discuss […]
Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users will have a poor experience on your pages, Google may not rank those pages as highly as they are now. This update […]
As part of its ever-expanding repertoire, Amazon has added a feed-based shopping experience with Amazon Posts. Here is a quick rundown of what the program is, the current state of tools and capabilities, and how brands should approach it moving forward. What is Amazon Posts? Released as a beta in 2019, Amazon Posts is a […]
Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and more fatigued from this excess noise, consumers are becoming more adept and emboldened to tune all a brand’s marketing efforts out if they miss the mark. So, how can brands cut […]