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“We can’t wait to come back,” says Michael Bartholow about attending in-person conferences. “It’s really one of the best parts of a lot of our jobs.” But asked when he will feel safe to attend events, the marketing and education director at digital experience agency Bounteous is far less certain. “A few marketing events in […]
Virtual events platform Hopin last week acquired live-streaming studio Streamyard for a reported $ 250 million. The move represents consolidation in the virtual events space. Two start-ups combine. U.K.-founded and London-based Hopin, a statrt-up not yet two years old, has as its mission giving event organizers “the ability to recreate the in-person event experience as […]
We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone has an opinion, not least Ben Hindman, CEO at event marketing platform Splash. Earlier this month, he raised some […]
Virtual events are the talk of marketing departments these days. We know, we’re putting on a host of them. But the big question that has remained since COVID-19 put an end to large-scale, in-person gatherings has been, “When will conferences, trade shows and other in-person business events come back?” The answer: You tell us. For […]
Creating rewarding and scalable networking opportunities that serve all constituencies is the trickiest aspect of executing events online. It’s also been the least satisfying aspect for attendees, exhibitors and other event participants. That doesn’t excuse event producers, whether for-profit trade show organizers or companies running virtual events to generate business or retain customers, from cracking […]
Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $ 100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events […]
Professional marketers are embracing online-only events as the unlikelihood that they would attend an in-person conference during the COVID-19 pandemic stretches deep into 2021. In our survey of over 300 marketers, respondents on average gave the prospect of attending an in-person event a 3 out of 10 chance through the end of the first half […]
Sure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too risky to carry out during the COVID-19 pandemic is that one day they will return. But when, exactly, is the question? We have been tracking these attitudes through our Event Participation Index, a short recurring […]