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SEM

Responsive search ads now the default in Google Ads

February 19, 2021February 19, 2021adminComment(0)

Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses machine learning to determine which variations to use based on what queries people are […]

SMM

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

July 30, 2020July 30, 2020adminComment(0)

On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers. […]

Latest News

How targeted advertising is impacted under Virginia’s CDPA

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Google brings Full Coverage news to search results

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How a podcast can add value to your marketing

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Google Ads mobile app adds custom and performance insights notifications

March 4, 2021March 4, 2021admin

Microsoft Bing updates search results interface to make it more visually immersive

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Must See

How targeted advertising is impacted under Virginia’s CDPA

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Compare ad management tools for Google Shopping, Amazon, and more

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Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

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