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Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was earning more interactions per tweet, and far more interactions per user. Not only was Biden winning on Twitter, but his campaign was […]
The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical. Join us on Thursday, November 12, at 2:00pm ET, for an SEO Content Strategy webinar where our experts will discuss how to increase conversion rates, grow organic presence and leverage […]
Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google announced Monday. YouTube attribution. Cross-network attribution reporting for YouTube and Search campaigns is now in open beta in Google Ads. When eligible, advertisers will be able to […]