Content

From Product to Customers: Ascend 2018

The product thing: Justin Anovick and David Bowen In his address to Ascend 2018, Episerver CEO Mark Duffel highlighted the success of what he called “an experience-driven approach to the customer,” citing a 150 percent growth in North American cloud subscriptions in 2017, outstripping 90 percent YOY growth worldwide. Of course, broadbrush commentary about the […]

Retail

How brands can engage with customers after checkout

Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers have taken when trying to catch a shopper’s attention and influence his or her purchasing decision. Today, some forward-thinking brands are investing in new technologies like image recognition and augmented reality (AR) to build omnichannel retail experiences that target […]