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Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pandemic. Their […]
Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in, too. These are the ones I mean. You might have a reply-to handling system set up […]
For many of us, the best visualization of our martech stacks are the icons in our bookmarks folders, but the creative stack managers among us see things like farms, desert islands and, yes, even a pizza. That’s because it’s Stackie Awards season, and on Thursday Scott Brinker unveiled this year’s winners at the virtual MarTech […]