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For nearly a year, marketers have operated in a pandemic world where digital channels are all they’ve got. But saying you’re going to tap new channels and then actually delivering results there depends on just how strong your content game is. But just how quickly must you get strong? “Almost overnight,” said Aubrie Richey, vice […]
For many of us, the best visualization of our martech stacks are the icons in our bookmarks folders, but the creative stack managers among us see things like farms, desert islands and, yes, even a pizza. That’s because it’s Stackie Awards season, and on Thursday Scott Brinker unveiled this year’s winners at the virtual MarTech […]
Creativity can be the catalyst for change. But motivating teams to actively search for that spark of inspiration can be a challenge. We asked marketing leaders how they approach the creative process, and how they use their leadership skills to create opportunities for innovation. What tactics do you use to keep your creative teams motivated? […]
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. (Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers […]