Content

4 takeaways for content marketers in the time of COVID-19

[embedded content] Watch the full session. Creating brand content during a global pandemic is not on anyone’s résumé list of experiences. Brands now have to rethink their customers’ priorities to determine what’s worth communicating, while balancing marketing goals with customer empathy. This conundrum has businesses playing themselves, generating nearly identical messaging across site banners and […]

SEM

Search insights and shifting consumer behaviors and trends during COVID-19

As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now.   What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New […]

Display

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality adjustment isn’t the tool to turn to. Short-term solution. Seasonality adjustments are available for Search, Shopping and Display campaigns. They are […]