SEM

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by extension, advertisers, were impacted by the coronavirus pandemic. In early March, the approaching crisis began disrupting search and digital ad budgets, with some businesses cutting their ad spend due to […]

SEO

Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]

[embedded content] “That’s an [algorithm] update: they didn’t start moving from position one to four because of COVID, [Google is] experimenting with something there,” said Dr. Pete Meyers, marketing scientist at Moz, during our search disruption session of Live with Search Engine Land.  “One percent of all SERPs containing featured snippets now have featured snippets […]