The Marketing News Site
In a blog post today, Google announced that they will make their alternative to third-party cookies available for public testing in Q2 2021. “Federated Learning of Cohorts (FLoC) … effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser… Chrome intends to make FLoC-based cohorts […]
“The pressing issue it that there will significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital marketing to continue.” Sobering words from Bill Tucker, Group EVP leading the Data, Technology, and Measurement Practices at the ANA , and executive director of […]