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Tag: continual

SEM

How to set up a simple Google Ads testing framework for continual campaign optimization

July 7, 2020adminComment(0)

Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still advantages for those that commit to even a simple cadence of testing ad copy in their paid search campaigns. “Your ads and extensions are the only part of your account […]

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