Mobile

Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking

Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires explicit apps to get consent from consumers to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact. The announcement of Apple’s quasi-deprecation of IDFA came during the company’s […]