The Marketing News Site
Hey marketers, it’s time to start planning your New Year’s ad campaigns. Especially if you’re in an industry like fitness, wellness, sports or subscription services — essentially anything that ties into the “New Year, New You” mindset. Traditionally 12% of gym-goers sign up in January, but with this year’s brick-and-mortar health restrictions in place, chances […]
If you’re a B2B marketer, there’s a solid chance your marketing strategy look’s something like this: Email campaign (complete with drip) Search ads Newsletters Events and tradeshows A white paper here and there ABM for high-value prospects Not a bad approach, but unfortunately it’s the same exact strategy every single one of your competitors are […]
There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to […]
A lot has been written about the impact of the COVID-19 pandemic on the world of advertising. Budgets were decimated and marketers scrambled to find other ways to do more with less. One of the less talked about themes, however, has been how the pandemic served as a major blow to linear TV consumption and […]