The Marketing News Site
In the first part of this feature, we talked about how the blocking of third-party cookies by Chrome, following in the footsteps of Safari and Mozilla Firefox, could be disruptive to addressable media – that is, to the possibility of targeting and re-targeting users with relevant ads, responsive to intent signals generated by browsing behavior. […]
Patrick Dolan, President & COO of the Interactive Advertising Bureau (IAB), remembers the first IAB Annual Leadership Meeting in 2008. There was a lot of discussion about a new technology called programmatic advertising. The industry was just emerging and there were a lot of concerns about advertising creative, inventory, supply, and the science behind ad […]