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Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect two-way interaction with a brand through messaging or online chat. These customer expectations are dynamic, so it’s useful to see how marketers are responding. […]
For nearly a year, marketers have operated in a pandemic world where digital channels are all they’ve got. But saying you’re going to tap new channels and then actually delivering results there depends on just how strong your content game is. But just how quickly must you get strong? “Almost overnight,” said Aubrie Richey, vice […]
Affiliate marketing channels are in widespread use by retailers, and now Button, a mobile commerce optimization platform, has developed a deep linking and app-tracking capability for affiliate channels through its new product, Reach. Button integrates with publishers to place calls to action within content, believing, as Button CEO Michael Jaconi has said, that “the internet […]
Image from Spredfast Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from a brand’s business listing or page on various sites offering this kind of feedback, and the social management platform is integrated with more than a hundred sites, including Yelp, TripAdvisor, Google, Facebook and […]