Retail

Google updates Merchant Center product data specifications

Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings. Every year, Google updates these specifications with the aim of improving its shopping experience. The company released the 2021 updates for search marketers yesterday. Below is a list […]

SEM

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to beta, Microsoft has added several new features. On-site analytics. Customer […]

Mobile

MarTech Minute: Nuance’s AI-powered call center solution, Builder’s e-commerce apps for SMBs

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. YOUR CALL IS IMPORTANT TO US. Nuance Communications has launched a Voice-to-Agent solution for contact centers that helps companies avoid putting customers on hold. The AI-powered […]