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Salesforce has announced new ABM capabilities which both promote personalized engagement with account members, and support campaigns targeted at accounts where account members are currently unknown. The announced enhancements are Accounts as Campaign Members and Einstein Key Account Identification. Accounts as Campaign Members. Previously, marketers had only been able to use Salesforce to target accounts […]
Google Messaging has been a better idea than experience, perhaps until now. The company announced that it was upgrading the capabilities of messaging for enterprises in Maps and Search. New and improved. Google said today that it was expanding the business categories that would have access to messaging. It was also adding product features: “smart […]
In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced Wednesday. TapClicks offers a unified marketing data and operations platform for agencies, media companies, brands, franchises and HIPAA-covered entities. It powers data aggregation, warehousing and distribution with connectors to more than […]