SEM

Microsoft launches a free Search and Social campaign management platform for SMBs

Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is heading into a pilot stage that is accepting new participants. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns […]

Display

TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities

In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced Wednesday. TapClicks offers a unified marketing data and operations platform for agencies, media companies, brands, franchises and HIPAA-covered entities. It powers data aggregation, warehousing and distribution with connectors to more than […]