SEM

Call analytics: How they can drive down costs and improve search conversions

With more than 80 million customer calls a month being driven by Google search ads, there’s an enormous opportunity to leverage call analytics to maximize that engagement into conversions. The technology can also eliminate wastes of time, resources and money. “We’re talking about eliminating underperforming campaigns, those campaigns that are not driving the outcomes that […]

Mobile

MarTech Minute: Nuance’s AI-powered call center solution, Builder’s e-commerce apps for SMBs

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. YOUR CALL IS IMPORTANT TO US. Nuance Communications has launched a Voice-to-Agent solution for contact centers that helps companies avoid putting customers on hold. The AI-powered […]