Content

Sitecore delivers product news against a shifting business landscape

Product news released at the virtual Sitecore Symposium today recognized the need for brands to get started quickly and easily with personalization in this period where accelerated digital transformation meets increased consumer demand for relevant experiences. As Sitecore CMO Paige O’Neill said in her keynote, “Customer expectations are shifting once again from under us.” She […]

Content

Yelp introduces new ‘business accused of racist behavior’ consumer alert

Yelp announced two initiatives designed to fight racism and promote diversity and inclusion among local businesses. The company expanded a relationship with non-profit consortium Open to All to make training resources available “for small and medium-sized businesses to uplevel their diversity and inclusion practices.” The other initiative could prove more controversial. Yelp said it will place a new category […]

SMM

Is your business ready to start using LinkedIn Ads?

When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals […]