SEM

Proactively building negative keyword lists in Google Ads is now more important than ever

Google plans to begin restricting terms within the search query report, to show only those that had been “searched by a significant number of users.“ As one of the main controls around monitoring and optimizing paid search activity on the platform, and with (unsurprisingly) little clarification around quite how this significance is calculated, this update […]

Retail

Building a better Budweiser eCommerce platform

In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality.  But what did Budweiser see in VTEX?  Along with facilitating contactless ordering and delivery in international markets, VTEX has staked a claim to being “the world’s first […]

SEO

The pillars of successful link building

Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results. Michael Johnson, sales manager at Page One Power, explained how to create and leverage linkable assets, identify relevant […]