The Marketing News Site
Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often spread thin and, especially in light of business shifts due to COVID, their ad budgets are, too. However, low budgets don’t have to mean small returns for SMBs or their agency […]
Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often an easy target for cost-cutting because of how frictionless it is to adjust course quickly. There’s often no contract or penalty for reducing ad spending, but that doesn’t mean there aren’t consequences for doing so. […]
Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through […]
In a reversal, Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level. Advertiser choice. “To provide advertisers with flexibility and choice in their buying strategies, we have decided not to pursue […]
[embedded content] The coronavirus has impacted search behavior in ways that might’ve been unimaginable until now, and the swings have created uncertainty for our clients and web properties. “I also think that search behaviors are going to change drastically,” said Path Interactive’s Lily Ray, adding, “The last two weeks aren’t necessarily indicative of what we’re […]