Augmented | Marketing News

Retail

Google uses augmented reality to let users try on cosmetics

December 17, 2020December 17, 2020adminComment(0)

Google is launching a digital “try it on” experience for some cosmetics-related queries using augmented reality, the company announced Thursday. It is working with data partners ModiFace and Perfect Corp to visualize thousands of eyeshadow shades and lipsticks from brands such as L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. The feature is launching this […]

Retail

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

July 15, 2020adminComment(0)

Despite billions of dollars spent over a period of years, virtual reality is still not mainstream – and may never be. Augmented reality (AR) is on a different path however. Snap filters and Pokemon Go introduced many consumers to AR. And over the past few years, AR features have appeared in numerous brand and retail […]