When will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S. Justice Department’s (DOJ’s) antitrust action against Google, may accelerate any plans Apple has to go it alone in search. One could argue that Siri is a search engine. However, Siri […]
Tag: Apple
Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking
Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires explicit apps to get consent from consumers to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact. The announcement of Apple’s quasi-deprecation of IDFA came during the company’s […]
Is Apple getting real about search and about to take on Google?
Part of Google’s mobile search success relies on the fact that it’s the default search engine for the iPhone. The company has paid billions for that privilege over the years. But there’s evidence that Apple might be building a search engine to take on Google – for real this time. First the evidence. As Coywolf’s […]