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Did you know that 92% of U.S. organic visits are produced by Google?
Google reigns over organic search, we knew that. According to Merkle, in Q3 2019, Google produced 92% of total U.S. organic search visits (95% on mobile). With a dominant presence, it comes as no surprise that Google continues to move the needle in SEO. The search titan is driving innovation, and they aren’t slowing down […]
5 reasons why your Facebook Ads campaigns are failing
Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get […]
Does the Google antitrust case make an Apple search engine more likely?
When will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S. Justice Department’s (DOJ’s) antitrust action against Google, may accelerate any plans Apple has to go it alone in search. One could argue that Siri is a search engine. However, Siri […]