“If you think about all the work that marketers do across demand gen, brand, product marketing…there are many different aspects. When you talk about market research, the term seems narrow and specific — but my point-of-view is that it’s really vital to lean into feedback from the customers, prospects, audiences and stakeholders that matter to […]
The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at […]
Mobile. Is. Everything. Including tablet traffic, mobile devices generated more than 60% of organic site visits, according to Merkle’s 2019 report. What does this mean to you, the SEO?This should cement the idea that websites should be mobile-first and not just responsive. Page load times on mobile also play an important role, with Google penalizing […]
