Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > […]
If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And now you will have another option, if the new BIMI approach catches on. BIMI — which stands for Brand Indicators for Message Identification — is a new open standard for […]
The disruption caused by the COVID-19 pandemic offered an unprecedented window into how search behavior can affect rankings. “Outside of the core updates, you haven’t really seen this much volatility [in such a short timeframe],” said Rank Ranger’s Mordy Oberstein, regarding the prolonged period of rankings fluctuations he witnessed between March 15 and April 3. […]
